Not sure how I missed this piece of earth-shattering news when it initially came out last week…
The 80’s pop music group Duran Duran announced that they are planning to get a life; a second life in fact… The members of the band will appear and perform as custom designed characters, called avatars, in the Second Life 3-D online virtual world.
Second Life is a virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by more than 400,000 people worldwide. Users can build virtual homes, have fantasy jobs, experiment with alternative lifestyles, and apparently enjoy online music concerts.
I’m pretty sure that a Second Life appearance won’t be enough to trigger a full-blown Duran Duran comeback, but it’s a decent way to get some cheap press coverage. Rock on!