After months of rumors, Microsoft has finally confirmed the cancellation of the Marvel Universe Online MMO…
“If you really look at the data there’s basically one [MMO] that’s successful and everything else wouldn’t meet our level or definition of commercial success,” he said. “And then you have to look [and say]: ‘Can we change the business model for that? Is that really viable given how far we are in development? And so forth. Does Marvel want to do that?’ There’s a whole bunch of factors [in canceling the game].”
So basically, they were intimidated by World of Warcraft and didn’t feel that they would be able to replicate its success (or profits). And they’re probably right.
I just wish they weren’t so short-sighted. Trying to buy WoW-like success is definitely not a winning strategy, but innovative (and fun, of course) gameplay alongside superhero legends like Spider-Man, Iron Man, the Fantastic Four, and the rest of the Marvel line-up would draw a dedicated (possibly rabid) subscriber base and make a decent amount of cash for Marvel and company.
Hopefully, the DC MMO will come to a more satisfying finale.